Tuesday, December 30, 2008

Sachin Tendulkar's civilian approach

Sachin Tendulkar Properly named as Sachin Ramesh Tendulkar. At the age of just 35 he is named as Little Master, Master Blaster, The little Champion and many other titles. In the words of Australian leg spinner he is the greatest player he has ever played with. At the age of just 16 this Indian player started his International Cricket career. And in the coming years there after he showed a total control over his sport. And became a batsman with greatest number of world records in his credit. For his outstanding performance Sachin has been awarded by many awards like Padma Vibhushan, India's second highest civilian award in the year 2008. He has also been awarded with ICC World XI for the year 2004 and 2007. For the world cup 2003 he was named as the player of the tournament, wisden cricker of the year was the other award given to him in the year 1997, Padma Shri India's fifth highest civilian award, in the year 1999, in the year 1994 he was awarded with arjun award by the government of India recognizing him as the outstanding player in Cricket. Moreover he was also awarded with Rajiv Gandhi Khel Ratna Award - India's highest award for the achievements in the field of sports. Because of great list of fan following, Sachin has got brand endorsements of many companies among which includes - Pepsi, Canon, Airtel, Reliance Communications, Britannia, Sunfeast, Boost, Adidas, Fiat Palio, Reynolds, TVS, ESPN Star Sports, Sanyo BPL, Colgate, Palmolive, Philips, MRF, VISA, Aviva, Royal Bank of Scotland Group.

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