NEW DELHI: Around 8.3 million viewers watched the Indian Premier League's II match played between Kolkata Knight Riders and Rajasthan Royals on Thursday. It made a Television history as the match attracted more viewers in the first 10 matches in IPL II compared to the first 10 matches IPL I. According to Audience Measurement & Analytics (aMap), overnight ratings agency, it also recorded the highest average time spent of 54 minutes by the viewers on SET MAX.
The new rule of 'Super Overs' was also took place for the first time in the IPL II. This rule comes into effect when scores are tied during the fixed overs. However, by using this rule the match's timing went into four hours and 35 minutes which is 60 minutes more than general.
This match also had the highest on-air advertising time on SET MAX with over 25 brands consuming about 45 minutes of on-air advertising, more than double a regular Twenty20 cricket match.
The match delivered a TVR (television ratings) of 4.5, the second highest in IPL2 so far. IPL II is proved more beneficial for all who connected with this. Contradictory to the expectations, a large number of advertisers flooded with ads on air. So is the viewers on and off stadiums. Vijay Narayan, vice president, marketing and communications, Havell's India, said that the tournament has a great success so far. The company is spending over Rs 25 crore on ads on SET MAX.
Add to Onlywire
No comments:
Post a Comment